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Welcome to Newport Living and Lifestyles
I’m Christon and
We are at the 2019 Newport International Boat Show with
Tracy Slocum and Sheila Mendlesen
of Pretty Rugged Gear
Hi ladies
Hello!
How exciting! How many times have you guys been to the show?
This was actually our second show, so we’re still newbies
How many shows do you guys go to throughout the year?
We do several different kinds of shows,
We do boat shows because of our blankets really and the waterproof nature that all of the products have
but we also do New York Now shows and AtlantasMart
those types of shows, so it’s like buyers Mart’s. Things like that, yeah
Sheila, tell us a little bit about what we’re looking at here. What is your product?
We started out with our signature flagship blanket which is over here to the right and sitting behind me and they’re
all made out of the luxurious faux fur that’s super soft but what makes this
really unique is that we are the ultimate nautical blanket because we are waterproof windproof.
Waterproof and windproof and faux
and faux
Wow
Yeah it’s a nice unique combination. The blanket was really developed so that you could wrap yourself in the fur so
it’s like beauty on the inside and then you’ve got a backing that’s completely
waterproof and windproof so you can put it on like a wet boat seat or on the
ground and they come in this beautiful waterproof duffel so they’re easy to store.
I don’t want to hide this pink one back here.
That’s the baby.
That is so adorable.
They’re amazing and you know one thing to mention which I know all boaters love
is all the blankets can be embroidered with your boat names which is fun.
Very fun.
Where do you make your product?
We are in Albany New York upstate.
Yeah so not far.
And you guys ship
We ship all over the world.
Which one is your hottest market?
U.S. , we are also branching out the Netherlands, we have a distributor in the Netherlands and also in South Korea.
That’s unique.
That’s for the pet market.
What kind of pet products do you carry?
We have a pet blanket that has the same backing on it so people when they’re outside or in
their cars they use the blankets even in their house. My dog loves them, they’re amazing.
I was gonna ask you guys if you had any celebrity story’s.
Yeah, we do! On our first show that we did in New York Now,
that was February of 2018, we met Oprah’s team which is Rae Ann Herman and
Adam Glassman, who we’ve since become friends with and they just loved our
blankets, at the time that’s all we had, and we knew that we were going to be a
serious contender for Oprah’s Favorite Things, and then it was this time last
year that we found out that we were picked.
What is your hottest selling item?
The caplet right now,
everyday we’re selling so so many, but what’s interesting is, we just introduced two
new products, one of them I’m wearing, this is the pretty puffer.
Again, it’s a completely waterproof shell, actually it’s our first non fur item,
which is interesting, and then the other one is the reversible bomber so this
bomber is a faux mink, it’s our signature mink on one side and then when you
reverse it, it’s a waterproof satin material so Pretty Rugged is really known
for their innovative materials that they use, that we use, and we create as a
company and so with the bomber when you reverse it, it really is two garments in
one and the price point is amazing.
oh it is sooo soft.
The snow leopard is our number one color.
It is luxurious.
No sleeves, it’s hands-free. It’s got a front slip pockets.
Do I look thin?
Yes you do! Actually, do I?
It is very comfortable, you can dress it up, dress it down.
You can put your initial right on the pocket.
It’s kind of like a spin on the fur coat
You can carry your phone in your pocket.
It’s a waterproof pocket.
What are your color schemes?
Our blankets come in seven colors.
The bombers are in two, which is navy and white.
The caplets are in five colors.
We’ve got the leopard, there’s white, there’s navy, there’s black, there’s chocolate.
There’s different color waves for each product.
We’ll be adding new colors, we’re gonna do this caplet in red.
The bomber will come in a leopard as well as the navy.
We’re adding colors all the time.
You guys have retail centers or do you sell out of stores how can people find your products?
We have a website www.PrettyRuggedGear.com
and then we’re at shows, we’re in many stores. We are probably in about 200
boutiques across the country. You can find us in a lot of places.
You guys are a lot of boat shows hosting your wares. What is your favorite boat?
My favorite boat in the whole wide world?
In the whole wide world!
if I had to pick my favorite boat in the whole wide world,
it would have to be a Hinckley.
Any particular Hinckley?
I love the picnic boats, that’s the one that I would choose.
We have a Hacker Craft, which I also love, and they’re beautiful but there’s something about a Hinkley boat
and I think Pretty Rugged should be on every Hinckley boat in the world.
Well, you just might be in luck today! We happen to have a Hinckley Picnic Boat ! That would be so fun!!!
Oh my gosh, we do need to get on there and photograph the blankets, so fun.
I love the Hinckley’s. There’s something about them.
They’re beautiful, but down-to-earth and gorgeous. I just I just think they’re so amazing.
Sheila?
I’m not really a sailor so I would love to have a sailboat someday and learn how to sail.
I grew up on motor boats, Chris Crafts and my dad has a Hacker Craft, too.
They are just beautiful, but there is something about sailing that is so mysterious to that I kind of want to learn how to do it.
I couldn’t get to the other end of the tent, so I don’t know how I would actually read a compass!
Which is an interesting thing to say
since our heritage is really built around my great-great-grandfather who
was the first man to sail around the world alone, Joshua Slocum.
Yes I’m Tracy Slocum, yeah so that’s a really important part of the company and who we are.
In his trepidation, and his adventure and and the things that he did in his life and the chances that he took.
It’s just an amazing story if you’ve never read his book, you should.
It’s called, Sailing Alone Around the World, and
It was a best-seller.
It’s still in print and anyone who sails knows who he is.
Do you guys have a specific slogan that you refer to?
The slogan for the company is “Transforming Your Outdoor Experience”
and really that’s what the products are all about.
It’s about making the times that you spend outside even better.
Whether it’s the caplet or the puffer, that just improves those times because
you’re warm and you’re dry and it’s luxurious and you look great!
How long have you guys been in business together?
Just under two years
You guys have been very successful with this!
We have
How did you come up with this material?
I started sourcing way before this became a company.
I was making the blankets for myself
It wasn’t even about being in business.
My husband’s a third-generation clothing manufacturer,
so he was very helpful with helping me source products and and fabrics
Thanks ladies for joining us.
Thank you so much.
It was a lot of fun.
This is great.
I hope that we get to do it again sometime soon!
Thanks for coming to visit us.
We look forward to seeing you on
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Welcome to Newport Living and Lifestyles
I’m Christon and we were at the
2019 Newport International Boat Show with
Dan Harper of Siren Marine
Thanks for having me. Great to be here. Great to be at the 2019 show.
We’re off and running had a great crowd today.
Yes. It was actually really great!
It was, you know, a little gray outside, but hey, the Sun was shining here.
And it will be shining the rest of the weekend.
I’ve seen that and I can’t wait.
So tell us about Siren Marine.
Yeah, super excited to talk about the company always, of course
Yeah, we’re a Newport Rhode Island based company, very excited about that.
We live and play here and there’s nothing better than actually living in town where we love being on the water
And we’re connected with the marine industry here, especially the sailing piece of the marine industry
Which makes coming to work everyday a bonus.
What is it a drinking town with a yachting problem?
I’ve heard that, I mean, I don’t know that, but I’ve heard that might be the case, yeah
You don’t have a bunch of yachts?
Yeah, I don’t have a tab at the Cooke House, no… That was somebody else…
Yes, they keep my credit card on file, yeah
So what we do is, you see behind me here,
We’ve got a giant iPhone actually and it’s actually a real iPhone it connects with this black box
over in the corner and you can really think of it as Nest for boats.
Like you can change your thermostat or check on what’s happening back home, check the video
What we do is
on any cell phone, Android, iOS, Doesn’t matter
I can click onto our app, which looks the same as this.
Nice boat by the way.
That’s my boat, my swan.
I had not idea.
A little plug for Swan, there.
Swan Nautor
All the things that I’m interested in, my boat is right out here in Newport Harbor, but I’m working a ton, here building Siren.
I’m not on my boat nearly as much as I would like to be and so,
When there’s a storm that comes through or I just want to check and I haven’t got out to the boat for a few days
I just take a look. My battery voltage is right where it needs to be
My geofence is actually broken right now because I moved the boat from my normal mooring
to a mooring just off of the dock for the show. So it’s now gonna be this big red indication,
Hey, there’s something that’s different or wrong and I can I can deal with it.
It’s not a problem in this case because it’s right where it’s supposed to be, but it is outside of the geofence.
so really what we do is we
We are your on board first mate and anything that you’re interested in.
You’ve got a beautiful boat a Hinckley 36
Phenomenal boat, we had a lot of work with Hinckley, another hometown team.
Those things like, you haven’t been out to the boat in a few days, you’re wondering if the battery okay,
is the bilge taking on water? Well, all you do is check your app and there you go.
When did you start your company?
Great question. 2011 I started working on the project in 2006, brought the first prototypes and then
really turned it into a formal thing in 2011 and came here and I want to say 2014
I’ve not heard of this for boats previously,
but you’re gonna buy one from your boat tomorrow.
I’m gonna buy one today today
Today, and on film…
He’s got me now, is there any competition
There are
How do you guys stand out?
We’re leading the pack by
It’s easy for me to say that because I own the company,
He’s not biased
I’m not biased at all
But it’s a great question and it’s one that I love talking about because objectively speaking
if we measure our functionality, our features, our price point
What we offer our customers in terms of peace of mind, features and functions and maturity as a company
We’re on our third generation product, most of our competition
Is just getting their feet wet and this stuff is hard
I’ve got an amazing team of engineers that carry out sort of my vision for the company
They’re way smarter than I am these days and I built the first prototypes a long time ago
I can barely keep up with these guys these days, but they are absolute experts in their field of IOT, RF or
low power edge devices, the things that we do and build are built by incredibly smart guys
And then we leverage additional engineering, where there’s a specialized thing like wireless inter low-power
970 megahertz technology, right, but there’s only a handful of guys that do that stuff.
So we pull in this deep expertise where we need it, to build what we believe is absolutely the
Most advanced marine IOT system available, but really because boats are hard too. They’re they’re battery operated
There’s 12 volt, 24 volt, 36 volt, 110 volt , 240 volt
They’re all different Yamaha, Yanmar, Perkins, the propulsion systems, everything’s different
You’ll have five Hinckley 36’s, you’ll have different electronics, probably different motors, different stuff.
As it turns out marine IOT is really hard.
We’ve been at it for ten years now much longer than most any other company and we’ve continued to evolve and build now our third generation product.
We feel like we can say we really are
Not just the best, but the best by a considerable margin.
and right here in Newport, so that’s Fabulous.
Right here in Newport!
Right how many employees do you have now since you started?
23
Started with one myself, and over the years we went to
three kind of a study state for a while, and then five for a study state for a while then
three for a little while, and five for a while, and then seven to nine, eleven and twelve and then
Twenty-three is where we are at today.
Do you have any insightful things you can tell us that might be coming or on the way for next year’s Boat Show?
behind the scenes?
I can!
Next year’s boat show will be an entirely different thing.
So this is actually the Boat Show as you guys know being Newporters.
There’s a building going in so the show has been redistributed this year.
so our booth is half the size as it usually is because everyone’s is.
What you’ll see next year will be an
different look and feel for Siren Marine because we’re introducing
really some new products that involve bringing data off of the boats
really powerful useful data that we believe is going to transform the marine industry.
It’s gonna allow boat builders, engine manufacturers
industry stakeholders the ability to now provide
services and products that they’ve never been able to provide before based on
the kind of information and data that we’re gonna be delivered.
Do you have a very sentimental testimonial from any of your clients that really pulls at your heartstrings ?
A ton of them actually.
Makes you feeling proud?
Just just before you came into the booth. I had a customer here that came through the first,
this was the first boat show we ever did, the Newport International Boat Show and 20 it was either 2010 or 2011
About 10 years ago.
This customer came through and has had all of our products to date and loves them
and ten years later is still coming to our booth and saying how much he appreciates the product and
watching us grow and I think to sum all of the great testimonials up that would be one that was just five minutes ago.
We just missed him!
I know !
A decade long customer that just keeps,
you know, upgrading with our new products and just
comes every year to say how much he appreciates the peace of mind he gets from having a Siren Marine device.
What about celebrities? Do you have any good celebrity stories for us?
Well besides Jay Leno, well ya know!
Just kidding
But Jay if your out there. We would love to hook up your cars, or boats, or anything motorcycles, bicycles… antique cars…
We do, we actually have quite a number of….. I don’t know if we can actually say who…
You don’t have to, but you can if you want…
I would if I could
Thank you so much, really appreciate learning more about you,
Learning more about Siren Marine and
We look forward to seeing you on
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Welcome to Newport Living and Lifestyles I’m Christon and we are here for the
second year in a row with Nancy Piffard from the Newport International Boat Show. Welcome
I know, it is our second year working together, thank you.
Give us the overview of the Boat Show and if there’s anything special and new this year.
Let’s see it’s our 49th year, so that’s pretty special, since next year is our 50th and
we are chock-full of new boats, power and sail, and you know
everything from cruisers to inflatable dinghies so we have everything you can
imagine, on the site, we open on September 12 and run through the 15th and come on down.
How many people usually attend the show?
I’s about 40,000 people that come in over the four days and that includes, you know, the exhibitors
who are coming from 20 countries are represented, and they bring all their
staff too, so when you add it all up it’s easily over 40,000.
That’s great, now that could be a problem for parking, but you guys have that all taken care of.
I mean it’s a great economic boost to the city of Newport and the State during that time.
We have a parking program at Easton’s Beach which is only
a mile and a half away and with your parking space which is from 8 a.m. to 8 p.m.
you have free shuttle service right to the show site and back so that
really works well for people. To Park is $25 a day.
How much are tickets? so when they get there do they need of pre-purchase can they purchase onsight?
You can either you can do either pre purchasing is a convenience and there is
a bit of a little discount if you order in advance or you can just come right to
the gates, there’s a seven gates, 4 places selling tickets and they’re $22
day of, and they are $17 if you order in advance.
That’s great for whole families to come and spend the whole day, the whole weekend.
Yes and children under 12 are free any day of the show.
What kind of venues to do you have for the children to eat?
We have Wally’s hot dogs this year,
That’ll be great for kids and we have Pranzi’s Catering, we have
Flat Waves with tacos, so there’s a lot on sight. Not to mention we are
right in the heart of downtown and there’s restaurants on our site.
What are some of the show highlights this year?
I think we’re gonna be, hopefully doing a Facebook Live every morning, and
just kind of saying what’s going to be happening at the show that day
but if you can give us any secret behind the scenes tips.
Every day we have seminars that,
with a show wrist band they’re free, and we have Pam Wall who’s joining us from Florida.
She’s a world-renowned lifestyle cruising lifestyle expert and
she will be having seminars at the Seaman’s Church Library on everything
from cool products no one knows about to hurricane preparation import.
Her registrations are unbelievable right now so she’s very…
she has a following actually , she is great.
We have the “At The Helm – Confident Captain’s” at the helm
program and
I might sign up that! We just got a new Hinckley Picnic boat so
Perfect! so you could learn how to dock. There’s everything from
docking skills or learning how to sail or learning how to power boat and you can
register right at the show or in advance online and you’ll go out with a
experienced captain right out into the harbor.
It’s not just boats, I mean you can go and look for boats, all kinds of boats, but you can also go shopping.
Absolutely! I mean it’s a lifestyle and so you know you have
foul weather gear, you have nautical jewelry, you have fabric cushions for
your boat, if you already have one.
Anything nautical ! Anything boat related.
And all the toys that go with it!
Paddle boards and kayaks
Or if you need a new engine.
Or if you need a new engine, exactly!
There’s lots of those.
If you want to know about some of the specials that are happening at the show,
and any raffles that some of the booths are offering,
you can download the Buki app.
Yes,
You guys have partnered with LetsBuki.com
Yes!
That’s really fabulous.
It is and we’re really happy to have Buki on board and you can
you can prepare and plan for your visit to the show.
So you can know exactly where you want to go ahead of time, so that’s really great.
There’s wonderful sponsors
We will be doing samplings and we even have
an airplane that’s landing in the harbor.
WHAT?
pretty sure…
oh maybe we could work something out where I land with the airplane….
Thank you so much for the overview of the show. It’s going to be very exciting.
Thank you
There will be lots of people here and we look forward to seeing you on
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Welcome to Newport Living and Lifestyles.
I’m Christon and today is the August photo contest of the month.
Anybody who hashtags #NLandL enters to win.
You can also tag @NewportLivingAndLifestyles if you wish.
You will all be seen and one winner will be chosen today!
Joining us is guest photographer Cory Silken.
Cory Siken Photography, right on Thames Street and
Kevin Hegerty from 12 Meter Charters
who’s offering $100 gift certificate and a bottle of bubbly
That’s one ride, right?
One sail on one of the 12 meters in Newport.
Tell us a little bit about 12 Meters,
Where you’re located and your boats.
We’re down on Bowens Wharf. 12 Bowens Wharf
and we have a couple of America’s Cup boats. Colombia and Heritage.
whoever wins this will enjoy a fun sail on hopefully Columbia with me.
Have you ever been on one of the charters?
Yeah I have, actually that’s where I met Kevin years ago .
Certainly one of the best charters in Newport
when you want to get out for an afternoon or an evening.
Have you taken photos of the boats or with the boats?
Yeah they are also some of the most beautiful boats in the harbor for sure.
Certainly these old boats have the graceful lines that new boats just can’t quite match.
Yes, for sure, definitely had some of the most beautiful photos of Columbia.
I am looking around his gallery right now.
So if you want to see some pretty pictures of Columbia come in the gallery.
Do you have any crazy fun stories about your charters that you can actually say out loud?
We meet all types of people. We are on the water every day, we meet people from all walks of life.
When they get on the water it’s a great experience for them.
I have to say he’s been really super busy so it was really hard to put him down.
so we’re really happy to have 12 meters a part of our show today.
Thank you for having us.
Where can people find you on the website? Do they need to buy tickets in advance?
The website is 12MeterCharters.com
or you can come down, we have a little kiosk downtown.
You can buy a ticket there for a fun sail.
We do a lot of corporate events and team-building. We don’t just race on the boat.
We actually just won the 12 Meter World Championships.
Hurray! Congratulations!
Thank you!
That’s so exciting!
yeah I was a pretty extraordinary event.
How many 12 meters were there?
The biggest gathering of 12 meters ever in the US, there were 22
12 meters from all over the world.
Yeah and this was a really busy summer for all of sailing in Newport.
You can see one of the s-class photos behind us here.
We also had the s-class 100th anniversary here in Newport this summer,
which is actually what my new book is about, which my father wrote and I did the photography for.
The S-class was the Herreshoff S class was designed and built up in Bristol RI, Just near by here.
The boats were originally designed in 1919, there were
about a hundred boats built and roughly half of them still exist. We had
21 boats on the bay racing here. There were a few others that are in racing
condition but weren’t able to make it, but still it was extraordinary having so
many of these old boats still racing so competitively, you know, we talked about
racing, well certainly, you can see in the picture behind us that they are tight and still very competitive.
You really have amazing photos, how did you get started in the photography world.
I started in photography back in school.
I was always into out-door adventures and
wanted to be able to show the gorgeous scenery with all my friends and family, when I would come back.
I grew up sailing, so certainly I blame my parents for that aspect of it.
It’s nice to blame your parents for everything, you know, even our personal shortcomings.
Yeah and I’ve just taken it from there.
yeah that’s great
I just saw recently on Facebook that you’re with some really
extraordinary people including Annie Leibovitz.
It was quite an extraordinary event, Greta Thunberg, who is an environmental activist from Sweden was
coming across the Atlantic with Team Milizia which is IMOCA 60 ocean racing team.
They brought her and they sailed her across the Atlantic because
she didn’t want to have the environmental impact of flying in an airplane.
You know, of course, that is also a great media for sailing and promotion of sailing
having her come on this boat. Quantum Sails also sponsored this team and they just
arrived. With the wind of course, you never know when the transatlantic
crossing boat sail boat is going to arrive and they came in late Tuesday
into New York and it was pretty extraordinary to see her and all the
fanfare in New York Harbor, even even despite that lousy weather and then
Annie Leibovitz was out there making a portrait of her as well, so we
got to hang out with her in the morning and it was it was quite a special day.
Where can people find your artwork?
My website CorySilken.com
You can also look for @silkenphotography on Facebook and at @silkenphoto on Istagram.
It’s really fantastic, so you mostly focus in the sailing community?
Mostly yachts, although I do shoot some portraits and some interiors as well.
My work with a number of regatta sponsors and shipyards and private yacht owners and
do some book projects and of course fine art as well around yachting and local scenery.
Cory’s chosen five photos or eight photos? How many photos did you choose today?
We have 8 photos from the Newport Living and Lifestyles photo contest.
We’re gonna take a look at them and hopefully
you’ve chosen the winner so stay tuned to the end and find out who the big winner is!
This first one is a neat shot from @Kara_Ann322
It’s a photograph of the reflection of the bridge at sunset or sunrise and some sunglasses on the beach.
The bridge is very popular, yeah wow, I love the colors in this, almost opalescent, iridescent, fairyland like.
What do you like about it?
I just like the picture.
I just like it.
I like it a lot.
And that’s how you should view photography,
if it’s something that you like, there’s there’s no more rationale needed.
If you like it, you like it, and that’s good enough, that is certainly a lot of my
customers here in the gallery. Something that when you connect with it , that’s that’s all you need to know.
She had 131 likes on this, so that’s great, good job.
Yeah and the next one is from @AnnM816 which is a photograph of bird.
It’s a hummingbird.
A hummingbird, yes.
Gorgeous colors.
Wow, that’s beautiful.
wow it’s so just clear.
Yeah it’s a very crisp image and very very nice with the
pink against the green background. There must have been some other trees
or bushes behind it. Yeah it’s very pretty.
and it’s hard to choose and narrow it down to 10, We have some really great local photographers and
just people with even with their iPhones, so this is, this is not an easy feat,
that’s why I bring in the judge photographers.
Yes and the next one that we have here is from @TimNewportRI and
it’s photograph of Newport Harbor with
some of the rocks in the foreground and it’s a really pretty shot.
Yeah gorgeous the reflection I just love the way the ocean here really picks up on pinks and
The pastels in the clouds and just the curve of the cloud
in the sky really brings your eye into the image very nicely.
I like it.
He likes it, “Mikey Likes It”
The next one is from @JMich78photography which is a
photograph of some poppies in a field with some cloudy sky in the background.
It’s really nice. I think the color of the sky, the kind of blue gray, as it goes
against the bright yellow of the flowers, sunflowers.
It’s a really nice contrast and I’ve seen a lot of these ominous clouds here a lot lately.
Do you like it?
Of course I like it.
Sunflowers are so cool
It’s going to b the ongoing theme of every picture now.
It is.
Alright and and the next one is from @SailOnHopeSan and of course it wouldn’t be very
good if we didn’t have any pictures of boats in here. This is a great
picture of a boat in the fog, with I’m assuming, that’s the sun trying to break
through the background, which is a scene we’ve seen all too often this summer in Newport.
Right Fog.
and you know they won laughs last month too!
Oh did they? okay
Oh yeah! Patrick and Monica, they charter “Hope San”, their sailboat.
They always get really great photos out on the water.
Here we have one from @l_Double
I really like his work a lot.
Reaching into the sun of the road.
Lee Abney has really fantastic stuff you can always, always know when it’s his picture. It’s really unique.
Yeah, you’ll have to check some of his stuff out. Nice work Lee.
230 Likes, that is a lot! Good job
The next one is from @DMN-images
It’s kind of a neat shot at the beach with
some glow sticks I guess.
Do we have rave parties here that I’m not aware of?
Right?
Are you guys going to the rave parties?
Ya know, at 4AM you never know what’s gonna happen.
That’s true.
I don’t think that one was quite a 4AM
A neat shot nonetheless,
Nice creativity in this bunch of images.
DMN_Images, 107 likes, 3 days ago. Good work.
Then this next one which is which is my favorite.
Oh could this possibly be the winner? this is it?
This is the winner! drum roll….
@Anastasia_M_Arnold
Anastasia!
It’s a shot at the beach, with the lifeguard tower and a surfboard and a
group of presumably either surfers or lifeguards more likey.
It’s framed really nicely. It’s got a nice mood to it and just nice muted
color for the scene which works really well with it.
Makes it pop.
A little bit misty on the water.
I love what she says here. What does she say
Stand 5 is my hangout place. I’ve
never enjoyed the beach as much this summer as before, so peaceful.
Congratulations Anastasia Arnold.
Congratulations, great photo.
You can come on down to Cory Silken
store located at 518 Thames Street.
518 Thames Street and collect your bottle of bubbly and you’re sailing tour.
We’ll get a really fun photo with you, right guys?
Yeah absolutely, can’t wait to meet you.
Congratulations to everybody who enters.
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